Promotion & Marketing
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“The West
Reading Main Street program has come a long way since its
inception. The Chamber notes with
pride the active business community in the district, a
community that includes
a number of Chamber members. We have the utmost confidence
in the
continued success of the area, a success that can be
directly attributed to a seriously researched business plan
and credible leadership. We believe this program will serve
as a role model
for many other communities in Berks . . . and beyond.”
– Tony Grimm,
Past President
Berks County Chamber of Commerce
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Managing
annual community events that celebrate the town, it’s history and
it’s future are an integral part of the Foundation’s work.
Improving West Reading’s image and presenting the Borough as a
great place to live, work and visit help make the future bright
and prosperous. Annual events include:
 
1st Thursday, a year-round event on the first Thursday of
each month that highlights art gallery openings and special themed
activities in the shops and businesses of Penn Avenue. 5PM-8PM.
To help promote this monthly event
click here
to download a poster.
 Art on the Avenue
held on the 3rd Saturday of June each year. The event showcases
Penn Avenue galleries and the local art community. Food stands,
entertainment and children’s activities compliment the event.
10AM-7PM. Click the year for information on the
2006 and
2007 Art on the Avenue
events.
Community Outreach
Day on the first Thursday in July provides an opportunity for
area non-profit agencies and West Reading businesses not located
on Penn Avenue to promote their programs, products and services.
Penn Avenue becomes a giant business and non-profit expo
featuring table displays and demonstrations for the public to
enjoy. 10AM-5PM. Click the year for information on the
2006 and
2007 Community Outreach Day
events.
Sidewalk Sale
three day event held on the 3rd weekend in August
running from Friday to Sunday. Combines a traditional
downtown sidewalk sale with a community sponsored flea market and
a community-wide yard sale on front lawns throughout the Borough.
The event draws crowds from miles around. Penn Avenue:10AM-5PM.
Community Sites: 7AM-12PM.
Taste
of West Reading held on the 1st Saturday in
November. Come enjoy wine tasting, special dining and a
taste of all the fine products and services West Reading has to
offer. Special activities, entertainment and pre-Holiday
shopping offers make a "Taste of West Reading" worth the trip.
Click the year for information on the
2006 and
2007 Taste of West
Reading events.
Holiday Glow Celebration begins on Black Friday and
continues through Christmas Eve. The event celebrates the
cultural diversity of the wider community and includes events
and activities sponsored by churches, fraternal clubs,
institutions and businesses. The annual tree lighting ceremony,
the arrival of Santa, window mimes, business open houses, church
concerts, caroling and model railroad displays are just a few of
the many delights scheduled. Various dates and hours.
Click the year for information on the
2006 and
2007 Holiday Glow Celebration.
Sponsor
an Event raise the profile of your business and
organization by supporting our well attended events.
Sponsorship packages are available at various levels and are
quite affordable offering you a great return on investment.
Click here to
download a sponsorship package.
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