WEST READING'S 18TH ANNUAL ART ON THE AVENUE
SATURDAY, JUNE 16, 2012 11AM-6PM (RAIN OR SHINE)

The 18th Annual Art on the Avenue, is a juried fine arts and crafts festival featuring national and regional artists showing and selling their creations on Penn Avenue in West Reading, Pennsylvania. Each year thousands of people are drawn to Art on the Avenue as the event continues to grow. Located in the Greater Reading hub for arts, culture, shopping and dining, this event appeals to both novice buyers and experienced art patrons. As a talented artisan we invite you to exhibit at this juried art event. Additionally the venue features live music, street performers, local businesses and specialty foods. Sign up today at www.ZAPPlication.org. Look for "West Reading's 18th Annual Art on the Avenue."


ELIGIBLE MEDIA

Oils/acrylics, watercolors, pastels, drawings, and graphics, woodcarving, pottery (wheel thrown or hand built), photography, sculpture, fine crafts, jewelry, ceramics, fiber, glass, furniture, leather, metal and mixed media.

ALL work must be original to the artist. Reproductions of these are permitted. Work, which has been made with commercial kits, molds, patterns, plans, or prefabricated pieces, is unacceptable.


LOCATION

Art on the Avenue takes place on the main street of West Reading, situated in Greater Reading’s hub for arts, culture, shopping and dinning, the event appeals to a diverse crowd of buyers, professionals, and families seeking an interactive, educational and fun arts environment.


FEES

- Application Fee: $15.00 (non-refundable)
- Single Booth Space: $100.00 (10’ X 10’)
- Double Booth Space: $150.00 (10’ X 20’)
- Booth Electricity: $25.00 (limited availability)


2012 TIMELINE

April 16, 2012 - Final application deadline. 5 photographs of recent work plus one of booth shot to accompany application.

April 27, 2012 - Applications posted upon acceptance or non-acceptance.

May 13, 2012 - Acceptance confirmation and booth fee due. If paying by check, checks must be received by the West Reading Main Street Foundation by this date.

June 8, 2012 - Booth location assignments, set up and tear down instructions will be published.


HOURS

Set up will begin at 9AM and must be completed by 11AM. Vehicles must be removed from the show area by 11AM. The show will run from 11AM to 6PM. Early breakdown will not be permitted and vehicle restriction will continue until the end of the show.


FALL FESTIVAL ON THE AVENUE

The West Reading Main Street Foundation invites all Art on the Avenue applicants to participate in the 6th Annual Fall Festival on the Avenue held Saturday, September 15, 2012 from 12PM-9PM (Rain or Shine.) The event will feature a fall theme with live music, seasonal foods, children’s activities, sidewalk sales and a beer garden. All interested exhibitors can sign up at www.westreadingmainstreet.org.


EXHIBITOR RULES AND POLICIES

Eligibility: Open to all fine artists over the age of 17. NO agents, dealers, or brokers permitted.

All applicants must apply online through www.ZAPPlication.org. Contact the West Reading Main Street office for questions regarding the application at 610.685.8854.

Cancellation: The full booth fee will be refunded if a written cancellation is received by Friday, May 18, 2012. Cancellations after this date will not be refunded.


Exhibitors will leave their exhibit space clean after packing up at break down. If the space is not clean after the event this could result in expulsion from future shows.

The non-refundable application fee must be paid at the time of applying. Checks must be received by the deadlines outlined above. A $35.00 service fee will be charged for any returned checks to be paid by money order or cashier’s check.

Artists are encouraged to use tents for display purposes. Tents must be provided by the artist. Display tents may not be staked into the ground but must be secured.

The Pennsylvania Dept of Revenue requires each exhibitor to have a Pennsylvania Sales Tax number, name and address. Please submit your PA Tax ID Number on your application. For information on applying for a tax number go to http://www.revenue.state.pa.us or call 717.787.1064.

Should artists have difficulty meeting show requirements please contact the West Reading Main Street Office prior to application submission at 610.685.8854 no later than Monday, April 2, 2012.
 

LEGAL AGREEMENT

The Main Street Foundation assumes no responsibility or negligence for any transaction or accident related to the showing, displaying or exhibiting of any work at the show.

By submitting this application the applicant acknowledges having read the information and agrees to abide by all rules set forth herein. Applicant agrees that photographs submitted for juror purposes are representation of work to be exhibited. Photos are NOT kept on file and must be submitted with EACH application. The Main Street Foundation reserves the right at its sole discretion, to advise applicant of any work that does not meet the standards set forth. Applicant agrees that such work will be immediately removed upon request by officials. Failure to remove such work or to abide by the rules set forth may result in applicant’s removal from the show and/or applicant being prohibited from future participation.